North America Private Equity Placement Market
North America represents the world's largest private equity market, with the United States leading global PE fundraising activity. The region's top private equity placement agents maintain unparalleled access to institutional limited partners, including the largest pension funds, university endowments, and sovereign wealth funds.
Why Choose North American Placement Agents
US-based placement agents offer distinct advantages for fund managers targeting North American institutional investors. These firms combine deep LP relationships, regulatory expertise in SEC and FINRA compliance, and sophisticated understanding of US investor preferences and fund structures.
Leading North American placement agencies typically maintain relationships with 200-500+ institutional investors across the region, providing critical access to capital allocators managing trillions in assets.
Top Private Equity Placement Agents in North America (14)
Embarcadero
Embarcadero Private Equity is a Madrid-based placement agent and fund manager specializing in bringing international private equity opportunities to Spanish investors. The firm partners with leading global managers including KKR, BC Partners, Pantheon, and Ardian, offering placement services, co-investment funds, and secondary transaction solutions.
Evercore
Evercore is a leading independent investment banking advisory firm providing strategic advisory, capital markets advisory, private capital advisory and fundraising, restructuring, and wealth management services to corporations, institutions, and high-net-worth individuals globally.
Goldman Sachs
The Goldman Sachs Group, Inc. is a preeminent global investment banking, securities, asset and wealth management firm serving corporations, institutions, governments, and individuals. The firm provides comprehensive financial advisory, capital raising, risk management, and investment services across markets worldwide.
Greenhill
Greenhill is a premier independent investment bank providing M&A advisory, financing and restructuring, and private capital advisory services to corporations, partnerships, institutions, and governments across major global markets including North America, Europe, Asia, and Australia.
Harris Williams
Harris Williams is a global investment bank providing M&A advisory and private capital services to clients worldwide. With approximately 540 professionals across North America, Europe, and Asia-Pacific, the firm helps unlock value through critical business milestones.
Houlihan Lokey
Houlihan Lokey is a premier global investment bank offering comprehensive financial advisory services including mergers and acquisitions, capital raising, financial restructuring, and placement agent services. Recognized as Placement Agent of the Year at the 2023 Private Equity Awards.
Jefferies
Jefferies is a leading pure-play investment banking and capital markets firm serving institutional clients worldwide. The firm provides comprehensive advisory services including M&A, equity and debt capital markets, equities, and research across global markets.
Lazard
Lazard is a company in the placement_agent sector. Limited information is currently available.
PJT
PJT Partners is a premier global advisory-focused investment bank offering strategic advisory, restructuring, and placement agent services through PJT Park Hill. With nearly 1,000 professionals across the Americas, Europe, and Asia, the firm provides independent advice and bespoke capital solutions to clients worldwide.
Probitas
Probitas Partners is an independent global advisory and alternatives placement firm that partners exclusively with sponsors seeking to raise institutional capital across private equity, private credit, and real assets markets.
Reach
Reach Capital is an independent fundraising and strategic advisory firm specialized in private markets, offering primary fundraising, liquidity solutions, private wealth solutions, and strategic advisory services to ambitious GPs and LPs globally.
Sierra
Sierra Capital is a specialized placement agent founded in 2018, focusing on alternative and private market investment solutions for the German institutional investor market. Based in Frankfurt, the firm provides strategic fundraising services and acts as a trusted local representative for international asset managers.
Stifel
Stifel Institutional operates Eaton Partners, one of the world's largest capital placement agents and fund advisory firms, having raised over $130 billion for alternative asset managers across private equity, real estate, infrastructure, and credit strategies.
Stone Mountain
Stone Mountain Capital is a London-based alternative investment placement agent and advisory boutique serving institutional investors globally with capital raising, structuring, and research across hedge funds, private equity, venture capital, private debt, real estate, and fintech. The firm manages $62.9 billion in Assets under Advisory.