Sierra

Stephanie Prelle, Managing Partner: Stephanie Prelle leads Sierra Capital with extensive experience in alternative investments gained through many years at leading international investment banks in London and Frankfurt.

She founded Sierra Capital in 2018 after departing Deutsche Bank, where she built deep expertise in the German institutional investor landscape and developed strong relationships across the alternatives space.

Prelle's investment philosophy places the investor at the center of every placement approach.

As she states: "A deep understanding of their investment needs, proactive coverage and personal dedication, paired with strong expertise and passion for the product is the key to a successful investor relationship." This investor-centric philosophy has shaped Sierra Capital's culture and operational approach.

In 2022, Prelle established a strategic partnership between Sierra Capital and Reach Capital to cooperate on private market fundraising initiatives, expanding the firm's capabilities and market reach in the alternatives sector.

Sierra Capital GmbH is a Frankfurt-based placement agent specializing in alternative and private market investment solutions for institutional investors.

Founded in 2018, the firm has established itself as a trusted local gateway into Germany's institutional investment market, connecting high-quality international asset managers with the country's established investor network.

Located in the heart of Germany's financial center at Westendstrasse 19 in Frankfurt, Sierra Capital strategically positions itself close to the institutional investors it serves.

This geographic advantage allows the firm to act as a local representative for international managers seeking to navigate one of Europe's most attractive markets.

The firm's approach goes far beyond traditional fundraising, offering strategic, long-term support that is deeply embedded in the local market dynamics.

With deep roots in the alternatives industry and many years of experience at leading international investment banks in London and Frankfurt, Sierra Capital has built a well-established network across the alternatives space.

The firm's philosophy centers on putting the investor at the core of every placement strategy, emphasizing a deep understanding of investment needs, proactive coverage, personal dedication, and strong product expertise.

Sierra Capital operates as a tied agent pursuant to Section 3(2) of the German Securities Institutions Act (WpIG), exclusively for the account and under the liability of AHP Capital Management GmbH.

The firm partners with Reach Capital, cooperating on private market fundraising initiatives to expand their service capabilities and market reach.

Sierra Capital provides comprehensive placement services that span the entire fundraising lifecycle for alternative and private market investment products.

The firm's service model is structured around three core pillars:

Strategic Advisory & Fund Design

The firm offers strategic advice during the fund design and setup phase, helping international managers tailor their products to meet the specific requirements and preferences of German institutional investors.

This consultative approach ensures that fund structures are optimized for the local market before capital raising begins.

Targeted Capital Raising

Leveraging a curated network of German institutional investors, Sierra Capital conducts targeted capital raising campaigns.

The firm focuses on quality over quantity, connecting asset managers exclusively with investors whose mandates, risk profiles, and strategic objectives align with the specific investment opportunity.

This selective approach enhances placement efficiency and builds stronger, more sustainable investor relationships.

Ongoing Investor Relations & Servicing

Beyond the initial fundraising, Sierra Capital maintains a continued local presence for investor communication and servicing.

This long-term commitment ensures that international managers have boots on the ground in Germany to handle ongoing investor relations, regulatory communications, and relationship management.

The firm represents managers who share their core values of reliability, diligence, and transparency, focusing exclusively on presenting outstanding investment opportunities to their institutional network.

Sierra Capital's headquarters are located at Westendstrasse 19, 60325 Frankfurt am Main, Germany, positioning the firm at the epicenter of Germany's financial services industry.

Frankfurt's status as continental Europe's leading financial center provides Sierra Capital with direct proximity to the country's major institutional investors, asset managers, and financial intermediaries.

This strategic location in Frankfurt's banking district enables the firm to maintain close, personal relationships with the German institutional investors they serve, facilitating regular face-to-face meetings and strengthening the trusted advisor role that is central to their business model.

The Frankfurt base also provides convenient access to international asset managers traveling to Germany for roadshows and investor meetings.

Sierra Capital has carved out a distinct specialization as one of the leading placement agents focused exclusively on the German institutional investor market.

The firm concentrates on alternative and private market investment solutions, including private equity, private debt, real assets, and other alternative asset classes that appeal to Germany's sophisticated institutional investor base.

The firm's competitive advantage stems from its deep understanding of the German institutional landscape, which includes pension funds, insurance companies, family offices, and other qualified institutional investors.

This local expertise is particularly valuable for international asset managers who lack on-the-ground presence in Germany but recognize the market's significant capital allocation to alternative investments.

As a Frankfurt-based specialist, Sierra Capital offers international managers something that distant competitors cannot: genuine local market intelligence, established relationships with German institutions, and the ability to navigate the regulatory and cultural nuances of Germany's investment community.

The firm's positioning as a local partner rather than a distant intermediary creates trust and facilitates smoother capital raising processes.