WHR Capital is a full-service placement agent founded to help emerging fund managers navigate the complex landscape of institutional fundraising.
Will Riedlinger, Founder and CEO: Will Riedlinger founded WHR Capital in April 2020 with a mission to help emerging managers raise their early funds.
He brings extensive experience as an institutional sales professional, having built one of the largest networks of relationships of any single placement professional in the industry.
Riedlinger has taught multiple workshops on developing rapport and finding common ground with investors quickly.
Prior to founding WHR Capital, Riedlinger served as Head of Institutional Sales for Global Founders Capital, the venture capital investment arm of Rocket Internet.
In this role, he helped raise one of the largest European venture capital funds prior to the 2020 recession.
Before that, he led US distribution efforts at MVision Private Equity Advisers, covering the entirety of the United States and Canada and securing commitments from every major type of institutional investor.
Riedlinger grew up in Ridgefield, Washington, on 13 acres playing various sports and ultimately played college baseball in California.
He describes his background as bringing a blue collar work ethic and authenticity to the institutional finance world.
WHR Capital is a full-service placement agent founded to help emerging fund managers navigate the complex landscape of institutional fundraising.
The firm positions itself as one of the leading placement agents serving General Partners across a diverse range of alternative asset classes including private equity, venture capital, private credit, healthcare and music royalties, real estate, and turnaround funds.
Unlike traditional placement agents who focus on transactional relationships, WHR Capital emphasizes building deep, lasting rapport with institutional investors that transcends professional boundaries.
This relationship-first approach enables the firm to accelerate investment processes and achieve faster execution for clients.
The firm's founder brings what he describes as a "blue collar approach to a white collar industry," prioritizing authenticity and relationship depth over typical sales tactics.
WHR Capital operates across the entire United States and Canada, providing comprehensive geographic coverage that sets it apart from regionally-focused competitors.
The firm works with every major type of institutional investor including public pensions, private pensions, university endowments, foundations, fund of funds, and gatekeepers.
Securities are offered through Hollister Associates, LLC, Member FINRA/SIPC, though WHR Capital and Hollister Associates are not affiliated entities.
WHR Capital provides full-service placement agent capabilities for fund managers seeking to raise institutional capital.
The firm specializes in working with emerging managers across multiple alternative asset strategies:
- Private Equity: Traditional buyout and growth equity funds
The firm's approach emphasizes relationship development over transactional sales, working to build authentic connections with institutional allocators that facilitate faster investment decisions and smoother closing processes.
WHR Capital covers the entire United States and Canadian investor universe, unlike many competitors who focus on specific regions.
WHR Capital has established a strong track record despite its recent founding, demonstrating capabilities across different asset classes and fund strategies.
The firm has secured commitments from every major type of institutional investor including public pension funds, private pension funds, university endowments, foundations, fund of funds, and institutional gatekeepers across the United States and Canada.
This breadth of relationships enables WHR Capital to match fund managers with appropriate investor profiles efficiently.
Prior to founding WHR Capital, Will Riedlinger helped raise one of the largest European venture capital funds at Global Founders Capital before the 2020 recession, demonstrating capability in executing large-scale fundraises in competitive markets.
WHR Capital differentiates itself through several key competitive advantages.
The firm possesses extensive knowledge of the institutional investor universe, with relationships spanning every major investor category across the United States and Canada.
Unlike most placement agents who are siloed into specific regions, WHR Capital provides comprehensive geographic coverage across North America.
The firm's founder has developed proprietary methodologies for building rapport with institutional investors, having taught workshops on developing relationships and finding common ground quickly.
This relationship-first philosophy contrasts with the typical transactional approach prevalent in the placement agent industry.
WHR Capital's focus on emerging managers addresses a specific market need, as first-time and early-stage fund managers often face the greatest challenges in accessing institutional capital.
The firm's expertise in working with these managers helps level the playing field against larger, more established fund sponsors.
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