Trinity
Placement Agent

Trinity

Trinity Group Limited is a leader in alternative asset origination and distribution in the Middle East, serving as one of the leading placement agents connecting institutional investors with global fund managers.

Private Equity Real Estate Capital Markets Venture Capital Infrastructure Financial Services M&a Advisory Capital Raising Restructuring Placement Agent London United Kingdom
Founded 1996
Employees 10-50
Location London, United Kingdom
Visit Website
L

Leadership & Team

Trinity Group's 11-person team combines deep regional expertise with decades of financial services experience:

Edward Frazer, Founder, Chairman and CEO: Edward co-founded Trinity Group in 1996 and has had a long career in sales and marketing in Europe, North Africa, and the Middle East.

In 1987, he joined Bear Stearns & Company in Boston, bringing extensive experience to the firm's leadership.

Ford Fraker, Co-Founder (In Memoriam): Co-founded Trinity Group and served as USA Ambassador to Saudi Arabia from 2007 to 2009, bringing invaluable diplomatic and regional expertise to the firm.

Timothy Halfacree, Executive Director: Provides senior-level strategic direction for the firm's operations.

Eleanor Pullen, Executive Director: Eleanor joined Trinity in 2006 and oversees Trinity's entire back office and compliance operation, ensuring regulatory adherence and operational excellence.

Honor Poulton, Vice President: Plays a key role in client relationships and fundraising execution.

Hugo Bennett, Associate: Hugo provides support on marketing campaigns and is responsible for research at Trinity.

Victoria Vincent, Executive Assistant: Victoria has over fifteen years of experience as a communications and business support professional, having worked across luxury brands, education and financial services.

Senior Advisors:

- William Morrison, Senior Advisor - Strategy: Provides strategic counsel to the firm and its clients

  • Paul Palandjian, Senior Advisor - Real Estate: Oversees Trinity's Real Estate Advisory practice and is a licensed real estate salesperson and professional member of the Royal Institution of Chartered Surveyors
  • Charles Helmore, Senior Advisor - Private Equity: Charles has extensive experience in European primary capital fund raising and secondary advisory.

    Previously responsible for UK primary investment activity at Pantheon Ventures and part of the global secondary effort focusing on origination.

    Charles trained as a barrister and holds an MBA from Insead, along with a BA in Economics and Law from Cambridge University.

    He holds the FCA CF Client Dealing function

  • Julian Edwards, Senior Advisor - UK Commercial Real Estate: Provides specialized expertise in UK commercial property markets
  • Senior Advisor, UK Residential Real Estate: Focuses on residential property investment opportunities
I

Investor Network

Trinity's deep institutional investor network is comprised of:

- Sovereign wealth funds

  • Government related entities
  • Pension funds
  • Banks and private banks
  • Insurance companies
  • Single and multi-family offices
  • High net worth individuals
  • Consultants and advisors

    The firm's assignments often evolve into long-standing manager relationships across multiple funds and products, until they transfer the majority of key investor relationships over to the fund manager directly.

    Trinity works in partnership with fund managers' in-house investor relations and fundraising teams, sometimes in co-operation with other global placement agents.

O

Overview

Trinity Group Limited is a leader in alternative asset origination and distribution in the Middle East, serving as one of the leading placement agents connecting institutional investors with global fund managers.

Founded in 1996 by Edward Frazer and Ford Fraker (who served as USA Ambassador to Saudi Arabia from 2007-2009), Trinity has established itself as a premier capital raising advisor for alternative asset managers seeking investment from the Gulf Co-operation Council (GCC) and Europe.

Since inception, Trinity has raised over US$12 billion for a variety of alternative asset managers investing across North American, European, Middle Eastern and Asian markets.

The firm combines deep distribution capabilities and product design expertise with long-standing investor relationships, working exclusively with high-quality institutional fund managers and companies raising capital in the region.

Trinity's approach is both top-down and bottom-up, leveraging longstanding relationships and current market understanding to approach each institution with the correct strategy to achieve optimal results for clients.

The firm is authorised and regulated by the Financial Conduct Authority and operates from its London headquarters at The Stanley Building, 7 Pancras Square.

S

Services

Trinity Group offers comprehensive capital raising and advisory services across four primary practice areas:

Alternative Assets: Trinity works on targeted capital raising assignments for fund managers, typically focusing on private equity, venture capital, private credit/debt, infrastructure, real estate and direct growth capital opportunities.

The firm is usually engaged by half a dozen managers at any one time who offer non-conflicting investment strategies at different stages in their fundraising timeline.

Trinity encourages managers to target raising between 10-25% of their fund size from Middle East investors to gain investor type and geographic diversification.

The firm's expert Middle East coverage spans the Kingdoms of Bahrain and Saudi Arabia, the States of Kuwait and Qatar, the Sultanate of Oman and the United Arab Emirates.

Corporate Finance: Trinity advises clients on corporate restructuring and the acquisition and disposal of corporate and financial assets, providing strategic M&A advisory services.

Secondary Advisory: The firm acts as a secondaries intermediary in situations where investors in their network may be looking to sell individual positions or portfolios, facilitating liquidity solutions.

Real Estate Services: Through its dedicated real estate advisory practice, Trinity provides specialized capital raising and advisory services for real estate investment opportunities, covering both UK residential and commercial real estate sectors.

T

Track Record

Since its founding in 1996, Trinity Group has demonstrated a strong track record of capital raising success:

- $12+ billion in total capital raised for alternative asset managers

  • 25+ years of continuous operations in alternative asset distribution
  • 7 markets covered across the Middle East, including the Gulf Co-operation Council (GCC) countries
  • Successfully raised capital for managers investing in North American, European, Middle Eastern and Asian private equity, venture capital, private credit/debt, infrastructure, real estate and direct growth capital opportunities
  • Built long-standing relationships with sovereign wealth funds, government entities, and leading institutional investors across the Middle East
  • Typically engaged by approximately six fund managers at any one time, providing focused, non-conflicting coverage

    The firm's assignments often evolve into multi-fund, long-term relationships with asset managers, demonstrating the strength and durability of Trinity's client partnerships.

R

Regional Specialization

Trinity Group has built distinctive expertise as a specialist in Middle East alternative asset distribution.

The firm's expert coverage spans the entire Gulf Co-operation Council (GCC) region, including:

- Kingdom of Bahrain

  • Kingdom of Saudi Arabia
  • State of Kuwait
  • State of Qatar
  • Sultanate of Oman
  • United Arab Emirates

    This regional focus is complemented by strong relationships with European institutional investors.

    Trinity's deep understanding of Middle Eastern capital markets, cultural nuances, and investor preferences—combined with the diplomatic experience of co-founder Ford Fraker (former USA Ambassador to Saudi Arabia)—provides unique access to sovereign wealth funds and government-related entities throughout the region.

    The firm works across multiple alternative asset classes including private equity, venture capital, private credit/debt, infrastructure, and real estate, providing managers with geographic and investor type diversification by targeting 10-25% of fund size from Middle East sources.

Browse the premier private equity placement agents we cover to compare services, expertise, and market positioning across the industry.

Company Info

Industry
Financial Services
Founded
1996
Team Size
10-50
Headquarters
London, United Kingdom
Updated Nov 18, 2025
Live data from our knowledge graph

Knowledge Graph

Loading deal graph...

Companies
Deals
People
View full network →

Leadership

Trinity Group's 11-person team combines deep regional expertise with decades of financial services experience:...
View full team →

Related in Our Network

Knowledge Graph

Connections and relationships discovered through our knowledge graph showing how Trinity relates to other entities in our coverage.

Loading deal graph...

Companies
Deals
People

Our Coverage

Open Access • No Paywall

Unlike PE News and other paywalled sources, all our coverage is freely accessible. Here's what we've written about Trinity:

Want to stay updated on Trinity? Browse all articles →

Sources & References

All Placement Agents