Platypus

Platypus Partners was founded in 2017 by Georgina Cadbury and George Curtis, who have known each other for over 15 years and previously worked together at Palmer Capital, a subsidiary of the Oakley Group.

Their complementary skill sets combine deep buy-side and sell-side experience.

Georgina Cadbury, Co-Founder & Partner (London): Georgina focuses on advising private equity firms on fundraising strategies and has worked in the investment industry for over 25 years, the majority as a capital raiser.

She previously served as Director of Investor Relations at Palmer Capital and worked at Ivy Asset Management, a global fund of hedge funds, before starting her career at Morgan Stanley.

Georgina also serves as a non-Executive Director of The Economist Group, bringing additional governance and strategic expertise to the firm.

George Curtis, Co-Founder & Partner (London): George focuses on evaluating investment opportunities and brings two decades of investment industry experience, including significant buy-side experience as a Limited Partner.

Between 2006-2014, George worked at Hansa Capital (family office) where he met with approximately 1,000 fund groups, developing an extensive network and deep market knowledge.

He joined Georgina at Palmer Capital as Director of Research before co-founding Platypus Partners.

George's LP background provides unique insights into investor decision-making processes.

Daniel White, CAIA, Managing Director (Stockholm): Daniel leads Platypus Partners AB, the firm's Swedish entity, focusing on private equity and venture capital fundraising with a Nordic bias.

Daniel began his career at RBS & Coutts before joining Mayfair Capital in 2018 as a fundraising associate for their European real estate private equity practice, bringing cross-asset class fundraising experience to the platform.

Platypus Partners is an independent placement agent specializing in capital raising services for private equity and alternative investment firms.

Founded in 2017 by Georgina Cadbury and George Curtis, the firm operates as one of the leading boutique placement agents in the European market, providing highly personalized fundraising advisory to carefully selected fund managers.

The firm's primary expertise lies in connecting European-domiciled Limited Partner capital to General Partners based in North America, Europe, and Asia.

Platypus Partners differentiates itself through a rigorous diligence process that results in a strictly limited number of assignments, allowing the team to deliver bespoke, relationship-driven service to both fund managers and investors.

Platypus Partners focuses on discovering investment opportunities within less efficient markets where the GP brings proven value-add beyond capital provision.

The firm is particularly passionate about partnering with managers who demonstrate operational expertise and strategic insight.

With offices in London and Stockholm, Platypus Partners maintains strong networks across the UK and broader European investor community, with particular strength in accessing family offices and other 'early mover' investors who can anchor fundraises.

Platypus Partners positions itself as a trusted long-term partner rather than a transactional introduction service.

The firm's philosophy centers on building multi-fund relationships with managers, recognizing that private equity is a long-term investment for all parties involved.

While the firm maintains flexibility for highly targeted fundraises, their strong preference is working with firms who value enduring partnerships.

The firm's service model emphasizes deep market intelligence gathering and investor understanding.

Platypus Partners devotes considerable time to understanding that no two investors are the same, tailoring their approach to match specific LP requirements with appropriate GP opportunities.

The team combines significant buy-side and sell-side experience, bringing perspectives from both Limited Partner investing and capital raising execution.

Platypus Partners provides comprehensive fundraising execution services with particular expertise in first-time funds and emerging managers.

Their deep investor networks, especially among family offices and early-stage institutional allocators, give them unique access to capital sources that can provide anchor commitments and momentum for fundraising campaigns.

Platypus Partners operates from two European offices that provide strategic coverage of key investor markets:

London Office: Located at 96 High Street Kensington, London, W8 4SG, United Kingdom (entrance via the Pavilion Building on Kensington Church Walk, one minute from High Street Kensington tube station).

The London office serves as the firm's headquarters and primary base for the founding partners.

Stockholm Office: Operated as Platypus Partners AB, the Stockholm office extends the firm's reach into Nordic investor markets, which represent an increasingly important source of LP capital for alternative investment strategies.

The Stockholm presence is led by Managing Director Daniel White.

This dual-office structure reflects the firm's commitment to maintaining deep relationships across multiple European markets while providing localized service to both investors and fund managers in the UK and Scandinavian regions.

Platypus Partners concentrates on three primary investment strategies within the alternative assets landscape:

Lower Mid-Market Private Equity Funds: The firm specializes in specialist and niche private equity strategies, typically targeting funds operating in the lower mid-market segment where manager differentiation and operational value-add are critical success factors.

Innovative Secondaries Strategies: Platypus Partners focuses on niche and innovative secondaries approaches, working with managers who bring creative solutions to the secondary market beyond traditional LP-led transactions.

Venture Capital Funds: The firm selectively works with venture capital managers, typically where founders have backgrounds at top-tier VC firms and bring proven track records and established networks to their new platforms.

This focused approach allows Platypus Partners to develop deep expertise in specific market segments while maintaining the selectivity that enables their highly personalized service model.