MCAM Group is a leading independent placement agent and liquidity solutions advisory firm serving buyout, private debt, growth equity, and venture capital general partners globally.
MCAM Group has been tracking and commenting on significant developments in the private markets ecosystem:
• Voyager Technologies IPO Launch (June 2025): Voyager Technologies, Inc. announced the commencement of its roadshow for a proposed initial public offering, representing a liquidity event for private market investors.
• Continuation Vehicle Trends (February 2025): The firm highlighted that continuation vehicle funds are at the center of the private equity exit landscape, with many firms now actively participating in secondaries vehicle transactions to provide liquidity and portfolio management solutions.
• EnCharge AI Series B Funding (February 13, 2025): According to Reuters, startup EnCharge AI raised more than $100 million in a Series B funding round to bring AI inference chips to market, demonstrating continued robust venture capital deployment.
• UK Private Equity Market Recovery (February 10, 2025): MCAM Group noted that the UK private equity market is showing signs of recovery, with Pensions & Investments reporting improved sentiment and performance after years of challenges.
Lars Bjoergerd, Managing Director and Founder: Lars Bjoergerd founded MCAM Group in 2009 and has since been engaged by many of the leading institutional buyout, private credit, growth, and venture capital general partners.
His client relationships span firms including TCW, EJF Capital, Tokio Marine Asset Management, Earlybird, Anzu Partners, Jackson Square Ventures, and TVM Life Science.
Prior to establishing MCAM Group, Bjoergerd served as a director at Cube Capital, a $1.3 billion alternative investment manager with offices in London and Hong Kong.
Before that, he held responsibility for the Northern European institutional market at Insight Investment Management in London, a part of BNY Mellon Investment Management and one of Europe's largest asset managers with over $850 billion in AUM across equities, fixed income, hedge funds, and private equity strategies.
At Insight Investment, Bjoergerd managed relationships with the region's largest institutional limited partners including public and corporate pension funds, banks, and insurance companies, with particular focus on developing and marketing Insight's alternative investment strategies.
MCAM Group is a leading independent placement agent and liquidity solutions advisory firm serving buyout, private debt, growth equity, and venture capital general partners globally.
Founded in 2009 by Lars Bjoergerd, the firm operates from its headquarters at Berkeley Square House in London's prestigious Mayfair district, positioning itself as one of the top private equity placement agents in the European market.
The firm's high-touch, transparent approach has earned the trust of many leading institutional asset managers across multiple geographies. MCAM Group provides institutional-class asset raising services designed to ensure timely success of fund closings through a disciplined and structured capital raising process.
Their client roster includes prominent names such as TCW, EJF Capital, Tokio Marine Asset Management, Earlybird, Anzu Partners, Jackson Square Ventures, and TVM Life Science.
As a signatory to the UN-supported Principles for Responsible Investment (UN PRI), MCAM Group demonstrates its commitment to integrating sustainability and impact considerations into private markets investment strategies.
The firm operates as an appointed representative of Thornbridge Investment Management LLP, which is authorised and regulated by the Financial Conduct Authority.
For US securities offerings, MCAM works through FNEX Capital LLC, a member of FINRA and SIPC.
MCAM Group offers three core service lines tailored to the needs of private markets fund managers:
Primary Fundraising: The firm provides global fundraising services focused on raising capital for general partners from leading institutional investors, wealth managers, and family office limited partners across Europe, North America, and Asia.
Their disciplined approach ensures systematic access to the world's most sophisticated allocators to private markets.
Secondaries Advisory: MCAM advises on a broad range of both LP-led and GP-led secondary mandates at each stage of the transaction process.
This includes execution of fund-level liquidity tenders, strip sales, secondary directs, and staple transactions.
Their secondary market expertise has become increasingly valuable as continuation vehicles and GP-led transactions have grown to represent a significant portion of private equity exit activity.
Impact & Sustainable Investing: The firm actively works with asset managers where sustainability and impact form an important part of their investment strategy.
As a UN PRI signatory, MCAM Group firmly believes that responsible investment is an essential element of the private markets ecosystem and integrates ESG considerations into their fundraising and advisory mandates.
MCAM Group maintains active research capabilities and provides market intelligence on private equity trends, particularly in the UK and European markets.
According to the firm's analysis, there were 177 successful private equity exits through M&A in the year to November 1, 2024, representing a 48% increase in PE funds exiting investments through merger and acquisition activity.
The firm's research suggests these improving exit dynamics "bode well" for defined contribution pension schemes and private market investment more broadly, as reported by Investment & Pensions Europe.
The placement agent has noted that private equity investors are anticipating greater distributions in 2025 as exit activity normalizes following several challenging years.
MCAM Group has also provided commentary on the UK private equity market's resurgence, with improved performance metrics suggesting renewed investor interest after years of disappointing returns and controversies.
This market intelligence positions the firm as a thought leader among leading placement agents serving the European private markets ecosystem.
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