MAR Advisors is an independent corporate finance boutique headquartered in Reykjavík, Iceland, offering advisory services to corporates and institutional investors globally.
Partners
Magnús Bjarnason, Managing Partner: Leads the firm and brings extensive experience in corporate finance and advisory services.
Magnús is also a consultant and co-owner of MAR Advisors ehf., and has held various leadership positions in the Icelandic business community.
Jón Garðar Guðmundsson, Partner: Serves as a partner focusing on corporate advisory and M&A transactions across the firm's core sectors.
Rósant Már Torfason, Partner: Rounds out the partnership team with expertise in transaction execution and client advisory.
Strategic Advisors
The firm maintains a robust network of strategic advisors who provide specialized expertise and market access:
- Árni Mathiesen, Strategic Advisor: Brings valuable insights and connections to the firm's advisory practice
Lund, Strategic Advisor
: Contributes Nordic market expertiseThe combination of partners and strategic advisors enables MAR Advisors to provide clients with deep sector expertise and global market access across their key geographies.
MAR Advisors is an independent corporate finance boutique headquartered in Reykjavík, Iceland, offering advisory services to corporates and institutional investors globally.
The firm operates as one of the leading placement agents focused on specialized sectors, particularly seafood and infrastructure & energy, where the team has built deep expertise and an extensive transaction track record.
The firm's promise is to provide independent, professional, and to-the-point advisory services based on knowledge, hands-on experience, and hard work, with the objective of creating long-term value for customers.
MAR Advisors builds upon over 100 years of combined experience as managers and advisors across their core sectors, with team members having spent most of their professional lives in these industries.
MAR Advisors has established a truly global network, having completed transactions across multiple continents including Belgium, Canada, Chile, China, Iceland, Ireland, Norway, Peru, Spain, the United Kingdom, and the United States.
The firm's transaction track record and satisfied customer base serve as their strongest recommendation, with the team maintaining direct access to key influencers in the global seafood industry and substantial experience in the energy and infrastructure sectors.
Operating from the Ocean Cluster House in Reykjavík, MAR Advisors combines local Icelandic market knowledge with international reach, positioning them uniquely to serve foreign investors in Iceland and Icelandic companies seeking global opportunities.
MAR Advisors provides expert guidance through three primary service lines:
Corporate Advisory
The firm offers strategic advisory services including strategic growth alternatives, business development, and stakeholder management specifically for foreign investors in Iceland.
Additional corporate advisory services include fairness opinions, feasibility studies, valuations, and post-acquisition advisory support.
M&A Advisory
MAR Advisors provides comprehensive M&A advisory services covering both sell-side and buy-side advisory, equity injections, mergers, joint ventures and strategic alliances, management buy-outs, and due diligence.
The firm's M&A practice draws on decades of combined experience executing transactions in their core sectors.
Debt Advisory
The debt advisory practice encompasses refinancing and restructuring, acquisition finance, projections and fairness opinions, design of financial models, and assessment of current credit situations.
MAR Advisors provides intermediation with financial institutions and facilitates access to banks, investment funds, and other capital sources for their clients.
MAR Advisors is headquartered at the Ocean Cluster House in Reykjavík, Iceland, located at Grandagarður 16, 101 Reykjavík.
The Ocean Cluster House is a collaborative workspace and innovation hub focused on the maritime and seafood industries, positioning MAR Advisors at the center of Iceland's seafood business ecosystem.
While based in Iceland, the firm operates globally with a network spanning Europe, North America, South America, and Asia.
The team's international experience and strategic advisor network enable MAR Advisors to serve clients across multiple time zones and jurisdictions effectively.
MAR Advisors has built an extensive transaction track record in the seafood and infrastructure & energy sectors.
The firm's credentials page highlights excellent execution experience across multiple geographies and transaction types.
The firm has completed deals across three continents, including transactions in Belgium, Canada, Chile, China, Iceland, Ireland, Norway, Peru, Spain, the United Kingdom, and the United States.
This global footprint demonstrates the firm's ability to navigate complex cross-border transactions and work with diverse regulatory environments.
Notably, Stonepeak Infrastructure Partners engaged multiple placement agents including MAR Advisors, paying $18 million collectively to firms including Altis Financial, XT Capital, Fund Placement Israel, Trichotomy, CAIS, and MAR Advisors for capital raising services, demonstrating the firm's participation in significant infrastructure fundraising mandates.
The firm's satisfied customer base and transaction track record serve as their best recommendation, with the team maintaining long-term relationships with both corporate clients and institutional investors across their specialized sectors.
Seafood
MAR Advisors has developed deep expertise in the global seafood industry, a sector experiencing significant consolidation driven by increased demand for scale from growing retail and food service customers across all markets.
The firm understands that seafood remains a global yet fragmented industry compared to other food sectors, with value chains being simplified and aquaculture growing rapidly to complement wild catch in supplying toward growing worldwide demand.
The firm recognizes that technology changes are affecting all steps in the seafood value chain, increasing efficiency, lowering carbon footprint, and supporting further sustainability of wild resources.
MAR Advisors has completed seafood transactions across Belgium, Canada, Chile, China, Iceland, Ireland, Norway, Peru, Spain, the United Kingdom, and the USA, with a truly global network of investors.
Due to experience working in different parts of the world, the team has direct access to key influencers in the global seafood industry.
Infrastructure & Energy
With over 25 years of combined experience in the energy sector, MAR Advisors focuses on infrastructure investments driven by new technology, growth in tourism, and population increases, particularly in Iceland.
The team's infrastructure practice covers both traditional and renewable energy projects, leveraging their deep understanding of the Icelandic market and connections to international investors seeking opportunities in this sector.
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