JSE
Placement Agent

JSE

JSE Private Placements (JPP) is Africa's largest private marketplace, operating as a strategic subsidiary of JSE Limited, the Johannesburg Stock Exchange.

Capital Markets Private Capital Venture Capital Infrastructure Technology Financial Services Capital Raising Placement Agent Sandton South Africa
Founded 2020
Location Sandton, South Africa
Visit Website
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Overview

JSE Private Placements (JPP) is Africa's largest private marketplace, operating as a strategic subsidiary of JSE Limited, the Johannesburg Stock Exchange.

Founded in 2020, JPP serves as a fintech-powered catalyst connecting private companies seeking capital with qualified and suitable investors across the African continent.

The platform offers a comprehensive solution for private capital raising and investment, facilitating equity, debt, and fund transactions through a single digital marketplace.

As an authorized Financial Services Provider (FSP No. 51709) under South Africa's Financial Advisory and Intermediary Services Act (FAIS), JPP operates with full regulatory oversight and compliance.

JPP has partnered with Globacap, a global fintech leader, to power its digital infrastructure.

This partnership enables the platform to deliver a simple, fast, and cost-effective alternative to traditional private capital markets.

The company positions itself as one of the leading placement agents in Africa, leveraging the credibility and infrastructure of its parent organization, JSE Limited, which has operated since 1887.

Headquartered at One Exchange Square in Sandton, South Africa, JPP represents a significant innovation in African capital markets by democratizing access to private investment opportunities while maintaining institutional-grade due diligence and investor protection standards.

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Services and Platform Features

JPP provides a comprehensive fintech platform designed to streamline private capital transactions for both issuers and investors.

The platform facilitates three primary types of financing: equity placements, debt instruments, and fund investments, creating a versatile marketplace for diverse capital needs.

For Private Companies Raising Capital:

  • Faster sourcing mechanism compared to traditional fundraising methods
  • Access to over R12 billion worth of qualified investors
  • Competitive pricing model that undercuts market average advisory fees
  • Digital application and onboarding process
  • Institutional-grade platform credibility through JSE Limited association

    For Private Investors:

  • Free access to the platform with no investor fees
  • Due diligence performed on all private companies seeking capital
  • Intelligent matching that connects investors only to relevant deal opportunities
  • Transparent deal flow and documentation
  • Regulatory protection as transactions occur through an authorized FSP

    Aggregator Program:

JPP offers an aggregator model that allows financial advisors, wealth managers, and intermediaries to participate in the ecosystem, expanding distribution channels for private placements while maintaining compliance standards.

The platform's fintech infrastructure, powered by Globacap's technology, provides end-to-end digital workflows from initial application through deal closing, fund transfer, and ongoing investor relations.

This eliminates many of the inefficiencies and high costs traditionally associated with private capital markets in Africa.

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Locations and Contact

JSE Private Placements operates from its headquarters in Sandton, South Africa's primary financial district.

The company is located at One Exchange Square, 2 Gwen Lane, Sandown, Sandton, 2196, sharing facilities with its parent organization, JSE Limited.

Contact Information:

  • Telephone: +27 11 520 7727
  • Email: jpp_support@jse.co.za
  • Postal Address: Private Bag X991174, Sandton, 2196

    While headquartered in South Africa, JPP's digital platform enables it to serve private companies and investors across the African continent, positioning itself as a pan-African solution for private capital markets.

    The company's strategic location in Sandton places it at the heart of Africa's financial services ecosystem.

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Technology and Platform Partnership

JPP's digital marketplace is powered through a strategic partnership with Globacap, a global fintech leader specializing in private capital markets technology.

This collaboration provides JPP with world-class infrastructure for managing the complete lifecycle of private placements, from deal origination through investor onboarding, transaction execution, and ongoing portfolio management.

The platform's fintech solution delivers several key advantages:

  • Faster deal sourcing through automated matching algorithms that connect companies with suitable investors
  • Streamlined due diligence workflows that maintain institutional standards while reducing time-to-market
  • Digital documentation and e-signature capabilities for efficient transaction closing
  • Investor portal providing free access to relevant deal flow and investment tracking
  • Secure data management meeting regulatory requirements for financial services providers

    By leveraging Globacap's proven technology stack, JPP can offer a sophisticated digital experience comparable to global private placement platforms while maintaining localized expertise in African markets.

    This technology-first approach enables JPP to operate at a lower cost structure than traditional placement agents, passing savings on to both issuers and investors.

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Track Record and Market Position

Since its launch, JSE Private Placements has established itself as Africa's largest private marketplace, facilitating connections between private companies and a substantial investor base.

The platform currently serves over R12 billion worth of private investors, representing significant capital available for deployment into African private companies.

As a subsidiary of JSE Limited, JPP benefits from the parent organization's 135+ years of market infrastructure experience and institutional credibility.

This association provides private companies and investors with confidence in the platform's governance, regulatory compliance, and operational reliability.

The platform's value proposition centers on three key differentiators: comprehensive due diligence on all listed companies, a faster capital-sourcing mechanism than traditional methods, and pricing that undercuts market averages.

These factors have contributed to JPP's positioning as the go-to private placement platform for African companies seeking alternatives to traditional bank financing or venture capital.

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Regulatory Framework and Compliance

JSE Private Placements operates under comprehensive regulatory oversight as an authorized Financial Services Provider (FSP No. 51709) under South Africa's Financial Advisory and Intermediary Services Act (FAIS).

This authorization permits JPP to render Category I advisory services related to securities and instruments including shares.

The company maintains strict compliance protocols including:

  • Professional indemnity and fidelity insurance coverage
  • Full compliance with the Financial Intelligence Centre Act (FICA) as an accountable institution
  • Client identity verification and know-your-customer (KYC) procedures
  • Suspicious transaction reporting obligations
  • "Fit and Proper" certification for all key individuals and representatives

    JPP emphasizes that it has not authorized, approved, or appointed any external representatives to provide financial services on its behalf, directing all inquiries to its official support channels.

    This regulatory framework provides investor protection while enabling the platform to facilitate private placements with institutional credibility.

    The company's focus on African private markets addresses a critical gap in the continent's capital formation infrastructure, where small and medium-sized enterprises often struggle to access growth capital through traditional channels.

Learn more about the best private equity placement agents in the industry to compare services, expertise, and market positioning across the industry.

Company Info

Industry
Financial Services
Founded
2020
Headquarters
Sandton, South Africa
Updated Nov 19, 2025
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Resources and References

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