Setter Capital

Setter Capital has established a strong track record serving small to mid-market fund managers with particular focus on specialized investment strategies. The firm prides itself on providing senior-level attention throughout the fundraising process.

Overview

Structure: Independent partnership
Founded: 2004
Headquarters: New York
Focus: Small to mid-market funds
Approach: Senior banker involvement

Specializations

Fund Size Range:

Small to mid-market ($75M-$500M)
Emerging managers
Specialized strategies

Strategy Coverage:

Sector-focused funds
Niche investment strategies
Regional middle-market
First-time and early-stage funds

Competitive Advantages

Senior Attention

Senior partners directly involved
Not delegated to junior associates
Consistent engagement throughout process

Specialized Strategy Expertise

Understanding of niche positioning
Creative fundraising approaches
Appropriate LP targeting for specialized funds

Customized Positioning

Tailored fundraising strategies
Non-template approach
Differentiated messaging

Fee Structure

Success Fees: 2-3% of capital raised
Minimum Fund Size: $75M+
Retainer: $30,000-$50,000/month
Flexible structures available

Ideal Client Profile

Best suited for:

Small to mid-market managers
Specialized investment strategies
Funds $75-500M
Managers requiring senior attention

Conclusion

Setter Capital's focus on senior banker involvement and specialized strategies makes it ideal for small to mid-market managers who require customized positioning and consistent senior-level engagement throughout fundraising.