Campbell Lutyens: Leading Independent Placement Agent

Campbell Lutyens placement agent profile: leading independent firm, $300B+ raised, global offices, European and Asian strength, fee structures.

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Campbell Lutyens: Leading Independent Placement Agent

Campbell Lutyens

Campbell Lutyens has established itself as the preeminent independent private equity placement agent globally. Founded in 1988, the firm has raised over $300 billion for alternative asset managers with particular strength in European and Asian markets.

Overview

  • Structure: Independent partnership
  • Founded: 1988
  • Headquarters: London
  • Global Offices: New York, Hong Kong, Tokyo, Dubai
  • Team Size: 75+ professionals
  • Capital Raised: $300B+ since inception

Specializations

Campbell Lutyens provides placement services across multiple strategies:

  • Private Equity: Buyout, growth, venture capital
  • Infrastructure: Energy, transportation, social infrastructure
  • Real Estate: Value-add, opportunistic, debt
  • Secondaries: LP and GP-led transactions
  • Credit: Direct lending, distressed, special situations

Geographic Strength

European Leadership:

  • Largest independent European placement agent
  • Deep relationships with European institutional investors
  • Understanding of European regulatory environment (AIFMD)

Asian Capabilities:

  • Hong Kong and Tokyo offices
  • Relationships with Asian sovereign wealth funds
  • Cross-border fundraising expertise

North American Presence:

  • New York office serving U.S. market
  • Access to North American institutional capital

LP Network

Campbell Lutyens maintains relationships with over 1,500 institutional investors:

  • European pension funds and insurance companies
  • Asian sovereign wealth funds and pensions
  • Middle Eastern institutional investors
  • North American endowments and foundations
  • Family offices globally

Fee Structure

  • Success Fees: 1.5-2.5% of capital raised
  • Minimum Fund Size: Typically $300M+
  • Geographic Scope: Global capabilities command appropriate fees
  • Retainer: Available for select engagements

Competitive Advantages

Independence

  • No conflicts from investment banking relationships
  • Focused exclusively on placement services
  • Long-term partnership orientation

Global Reach

  • True international capabilities vs. regional focus
  • Multi-office coordination for cross-border mandates
  • Cultural expertise across diverse markets

Track Record

  • 35+ years of continuous operation
  • Extensive reference base across strategies
  • Survived multiple market cycles

Innovation and Services

Campbell Lutyens has expanded beyond traditional placement:

  • Secondaries Advisory: GP-led secondary transactions
  • Strategic Advisory: Fund structure and positioning
  • LP Advisory: Advising institutional investors

Selection Considerations

Campbell Lutyens is ideal for:

  • Managers targeting international LP base
  • Funds $300M+ requiring global coverage
  • European-focused or cross-border strategies
  • Established managers (Fund II+)

Less suitable for:

  • Very small funds (under $200M)
  • Purely domestic U.S. fundraising
  • First-time managers requiring extensive guidance

Conclusion

Campbell Lutyens' position as the leading independent placement agent reflects its global capabilities, deep LP relationships, and 35+ year track record. For managers requiring international fundraising capabilities and institutional positioning, Campbell Lutyens offers unmatched independent platform combined with comprehensive market coverage.