Top Private Equity Placement Agents
Our curated private equity placement agents list features the world's leading fundraising advisors, including firms ranked in Preqin's 2025 Global Placement Agent Rankings. These elite agencies serve as the vital bridge between General Partners (GPs) seeking capital and institutional Limited Partners (LPs).
What Defines a Top Placement Agent? Key Criteria
- 1. Proven Track Record: Top-ranked firms like Campbell Lutyens (#1 in Preqin 2025) and PJT Park Hill have closed billions in capital across multiple fund cycles
- 2. LP Network Depth: Access to 500-1,000+ institutional investors including pension funds, sovereign wealth funds, insurance companies, and family offices globally
- 3. Strategy Expertise: Specialized knowledge across buyout, venture capital, private credit, infrastructure, and real estate
- 4. Geographic Reach: Leading firms maintain offices across North America, Europe, and Asia Pacific to access global LP pools
- 5. Regulatory Compliance: Full regulatory registration (SEC, FCA, etc.) and adherence to industry best practices including ILPA guidelines
According to Preqin's 2025 rankings, the global placement agent market is dominated by a select group of firms that collectively facilitate over $100 billion in annual fundraising. Boutique placement agents complement larger firms by offering specialized regional or strategy-specific expertise.
Our directory includes firms from Preqin's top 50 alongside emerging specialists. Rankings sources: Preqin, Private Equity Marketeer, and industry research.
View detailed profiles, Preqin rankings, and fund metrics for the top 15 firms
View Best Placement Agents Table ↓
Asante
Asante Capital Group is a leading independent global private markets placement firm founded in 2011. The firm specializes in private equity fundraising and advisory, with the senior management team having advised on over $100 billion in successful capital raisings across North America, Europe, the Middle East, and Asia-Pacific.
Campbell Lutyens
Campbell Lutyens is the largest independent private markets advisory firm globally, with 300+ professionals across 15 offices providing fund placement, secondary advisory, and GP capital advisory services to leading fund managers and institutional investors worldwide.
Evercore
Evercore is a leading independent investment banking advisory firm providing strategic advisory, capital markets advisory, private capital advisory and fundraising, restructuring, and wealth management services to corporations, institutions, and high-net-worth individuals globally.
FIRSTAvenue
First Avenue Partners is a leading global advisory and capital placement firm specializing in raising capital for private funds, private companies, and secondary transactions. Founded in 2006, the firm operates across private equity, infrastructure, real estate, and credit.
Goldman Sachs
The Goldman Sachs Group, Inc. is a preeminent global investment banking, securities, asset and wealth management firm serving corporations, institutions, governments, and individuals. The firm provides comprehensive financial advisory, capital raising, risk management, and investment services across markets worldwide.
Greenhill
Greenhill is a premier independent investment bank providing M&A advisory, financing and restructuring, and private capital advisory services to corporations, partnerships, institutions, and governments across major global markets including North America, Europe, Asia, and Australia.
Houlihan Lokey
Houlihan Lokey is a premier global investment bank offering comprehensive financial advisory services including mergers and acquisitions, capital raising, financial restructuring, and placement agent services. Recognized as Placement Agent of the Year at the 2023 Private Equity Awards.
Jefferies
Jefferies is a leading pure-play investment banking and capital markets firm serving institutional clients worldwide. The firm provides comprehensive advisory services including M&A, equity and debt capital markets, equities, and research across global markets.
Lazard
Lazard is a company in the placement_agent sector. Limited information is currently available.
Probitas
Probitas Partners is an independent global advisory and alternatives placement firm that partners exclusively with sponsors seeking to raise institutional capital across private equity, private credit, and real assets markets.
