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mF announces $500m Digital Asset Placement

mF has announced a significant $500m private placement, signaling a strategic move to enter the digital asset market

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Anson to Feed Yellow Cat, Fill Green River
News Nov 24, 2025

Anson to Feed Yellow Cat, Fill Green River

In a strategic move signaling expansion of its mining logistics capabilities, Anson Resources has confirmed plans to supply ore processing capabilities to the Yellow Cat project and simultaneously add
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Recent deals, events & news

Deal $2.8 Billion Nov 28

PAG Makes $2.8 Billion China Bet While Others Retreat From Market
Deal $170 Billion Nov 28

China's PE Industrial M&A Boom: $170 Billion H1 2025 Market Reveals New Control Strategy
Event €5.3 Nov 28

Deutsche Börse launches €5.3bn bid for private equity-backed Allfunds platform
Deal Nov 27

Derby Training Firm Joins PE-Backed Consolidation Wave as Inspiro Acquires Remit
News Nov 27

Private Equity Transforms Legal Careers: How Lawyers Can Finally Match Client Wealth
Deal $8.3 Billion Nov 26

PAG Makes $8.3 Billion Contrarian Bet on China's Shopping Mall Empire
Deal £500 Nov 26

UK Healthcare Buyout Crisis: Brexit Funding Gap Creates £500M Opportunity
News Nov 26

Side Letter: The Walking Dead - Zombie Funds and the PE Markdowns Reckoning
News €2 Nov 26

Italy PE Weekly: Ares Management Bets €2B on Plenitude in Landmark Energy Deal
Deal Nov 26

Ares Teams with Mubadala and ADIC to Launch Strategic GP Stakes Business
Deal Nov 24

Real Madrid Considers Opening 5% Stake to External Investors
News Nov 24

Anson to Feed Yellow Cat, Fill Green River
Deal $500 Nov 24

mF announces $500m Digital Asset Placement
Event Nov 22

Nuvve Shares Collapse After Company Announces Private Placement and Equity Line Agreement
Deal $1.6 Billion Nov 22

Sterling Investment Partners Closes Over $1.6 Billion in Fifth Fund
View All News

Latest News

Stay informed with the latest developments, deals, and insights from top private equity placement agents and the fundraising industry.

News Nov 28, 2025

PAG Makes $2.8 Billion China Bet While Others Retreat From Market

Private equity firm PAG makes a big contrarian bet on China with $2.8 billion investment in malls, launching yuan fund while competitors flee the market

February 2024
June 2025
November 2025
China HQ A...Yuan Fund ...Mall Inves...
News Nov 28, 2025

China's PE Industrial M&A Boom: $170 Billion H1 2025 Market Reveals New Control Strategy

China's M&A market exploded to $170B in H1 2025, up 45% YoY. PE firms shift from passive investing to active control. CPE Yuanfeng, Sequoia China lead mega-deals.

H1 2025
2025
November 2025
Record M&A...25+ Mega D...Industry R...
News Nov 28, 2025

Deutsche Börse launches €5.3bn bid for private equity-backed Allfunds platform

Deutsche Börse's €5.3bn offer for fund platform Allfunds marks major consolidation move. Stock surges 20% as exchange giant eyes operational synergies.

November 2025
Q1 2026
Q2-Q3 2026
Mid-2026
Non-bindin...Due dilige...Regulatory...Potential ...
News Nov 27, 2025

Derby Training Firm Joins PE-Backed Consolidation Wave as Inspiro Acquires Remit

Beech Tree Private Equity-backed Inspiro acquires Derby's Remit Training, marking latest move in aggressive UK training sector consolidation drive

2008
2013
2023
2025
Remit Resc...Leadership...Recognitio...PE Exit
News Nov 27, 2025

Private Equity Transforms Legal Careers: How Lawyers Can Finally Match Client Wealth

Private equity investment is revolutionizing law firm ownership, offering attorneys unprecedented wealth through equity stakes and operational efficiency gains.

2019
2024
2025
Arizona la...PE payouts...California...
News Nov 26, 2025

PAG Makes $8.3 Billion Contrarian Bet on China's Shopping Mall Empire

While Western investors retreat from China, PAG doubles down with massive $8.3B investment in world's largest mall operator, betting on consumer recovery.
News Nov 26, 2025

UK Healthcare Buyout Crisis: Brexit Funding Gap Creates £500M Opportunity

Post-Brexit policy shifts left UK healthcare buyouts orphaned by government funding. Smart private investors can now back specialist managers at attractive entry points.
News Nov 26, 2025

Side Letter: The Walking Dead - Zombie Funds and the PE Markdowns Reckoning

Private equity's "walking dead" zombie funds face a reckoning as exit winter creates markdowns crisis. Industry veterans warn of systemic risks ahead.
News Nov 26, 2025

Italy PE Weekly: Ares Management Bets €2B on Plenitude in Landmark Energy Deal

Ares Management leads €2B investment in Eni's Plenitude as Italian private equity market surges with major energy transition and infrastructure deals
News Nov 26, 2025

Ares Teams with Mubadala and ADIC to Launch Strategic GP Stakes Business

Ares Management partners with Abu Dhabi's Mubadala and ADIC to form new GP stakes platform targeting mid-size managers up to $30B AUM across multiple sectors.
News Nov 24, 2025

Real Madrid Considers Opening 5% Stake to External Investors

Real Madrid, the legendary Spanish football club, is exploring a groundbreaking strategy to attract external investors by potentially selling a 5% stake through a newly proposed subsidiary, signaling

News Nov 22, 2025

Nuvve Shares Collapse After Company Announces Private Placement and Equity Line Agreement

Nuvve Holding Corp (NASDAQ: NVVE) experienced a dramatic stock plunge of 42.5% on Friday after announcing a strategic private placement and equity line agreement designed to strengthen the company's f
News Nov 22, 2025

Sterling Investment Partners Closes Over $1.6 Billion in Fifth Fund

Sterling Investment Partners, a prominent middle-market private equity firm, has successfully closed its fifth institutional fund at $1.6 billion, significantly surpassing its original $1.25 billion t
News Nov 22, 2025

Goldenpeak Closes $494 Million (£375 Million) Inaugural Fund Following Rapid 12-Week Raise

Private equity firm Goldenpeak has successfully closed its debut fund at £375 million, achieving a remarkable fundraising milestone in just over 12 weeks. The rapid close highlights strong investor co
News Nov 21, 2025

Getty Realty Corp. Closes $250 Million Private Placement of Senior Unsecured Notes

Getty Realty Corp. (NYSE: GTY) has successfully completed a strategic $250 million private placement of senior unsecured notes, marking a significant milestone in the company's financial restructuring
News Nov 21, 2025

Did Metaplanet's (TSE:3350) $136 Million (¥21.29 Billion) Private Placement Reshape Its Investment Outlook?

Metaplanet Inc. (TSE:3350) has executed a landmark ¥21.29 billion private placement, marking a potential turning point in the company's investment strategy and institutional credibility.
News Nov 21, 2025

O2 Investment Partners to Raise Fifth Fund, Targets $550m

O2 Investment Partners is set to launch its fifth fundraising effort, targeting $550 million for investments in lower middle market businesses across niche sectors, according to sources familiar with

News Nov 20, 2025

PPL Capital Funding Launches $1 Billion Exchangeable Notes Offering to Support Parent Company's Capital Strategy

PPL Capital Funding, Inc., the wholly-owned financing subsidiary of utility giant PPL Corporation (NYSE: PPL), has announced plans to raise $1 billion through a private placement of exchangeable senio
News Nov 20, 2025

Leonard Green Takes Control of Topgolf in $1.1bn Carve-Out from Callaway

Leonard Green & Partners, the Los Angeles-based private equity powerhouse managing $75 billion in assets, has agreed to acquire a 60% controlling stake in Topgolf in a transaction valuing the entertai

What Are Private Equity Placement Agents?

Private equity placement agents are specialized investment banking firms that act as intermediaries between general partners (GPs) seeking to raise capital and institutional limited partners (LPs) with capital to deploy. These firms provide critical fundraising support to private equity funds, venture capital funds, infrastructure funds, and other alternative investment vehicles.

The placement agent market has evolved significantly since the 1980s. What began as a niche service has transformed into a sophisticated, multi-billion dollar industry essential to the private capital markets ecosystem. Today's top placement agents combine deep institutional relationships, market intelligence, regulatory expertise, and strategic positioning to help fund managers successfully close on their target fundraise amounts.

The Role of Placement Agents in Modern Fundraising

Essential functions in private equity capital formation

LP Network Access

Established relationships with thousands of institutional investors including pension funds, sovereign wealth funds, insurance companies, endowments, foundations, and family offices.

Market Positioning

Strategic guidance on fund differentiation, timing considerations, and competitive landscape intelligence.

Materials Development

Coordinate creation of comprehensive fundraising documentation including private placement memorandums, DDQs, and presentations.

Roadshow Coordination

Organize and manage investor meetings across multiple geographies with logistics and follow-up.

Due Diligence Support

Coordinate LP due diligence processes and operational reviews throughout investment committee evaluation.

Terms Negotiation

Guide discussions on fund economics, governance structures, and LP-specific accommodations.

Regulatory Compliance

Navigate complex securities regulations, SEC requirements, marketing restrictions, and cross-border fundraising rules.

Top Private Equity Placement Agents List

Browse our comprehensive directory featuring top private equity placement agents from around the world.

5 Capital

5 Capital

5 Capital Funds Placement LLC is a global placement agent and capital advisory firm headquartered in Chicago, specializing in raising capital for private equity, venture capital, infrastructure, real estate, and private credit funds across primary fundraisings, secondaries, and capital markets transactions.
51northcapital

51northcapital

51 North Capital is an independent placement agent and fundraising advisor focused exclusively on institutional investors in the DACH region (Germany, Austria, and Switzerland). The firm helps global GPs raise capital across private equity, infrastructure, and private debt.
Acanthus Advisors

Acanthus Advisors

Acanthus Capital Limited is an independent placement agent specializing in European mid-market private equity fund raising, providing strategic advisory, documentation expertise, and deep investor access to ambitious fund managers.
Agilisadvisors

Agilisadvisors

Agilis Advisors GmbH is a Germany-based international advisory group specializing in capital raising, fund placement, M&A advisory, and real estate services. Operating in 10+ markets across EMEA and Asia, the firm leverages bulge bracket investment banking expertise to connect clients with global investors.
Alvinecapital

Alvinecapital

Alvine Capital is an independent London-based placement agency founded in 2005, specializing in alternative investments across private equity, private debt, and hedge funds. With offices in London and Stockholm, the firm advises institutional clients across Nordic, UK, Swiss, and German markets.
Amchor

Amchor

AMCHOR Investment Strategies is a Madrid-based investment firm specializing in managing and representing alternative investment strategies including private equity buyouts, venture capital, private debt, and real assets across European markets through tailored investment vehicles.
Anacap

Anacap

AnaCap is a market-leading private equity firm specializing in Software, Technology, and Services within the European financial ecosystem. With €2bn+ capital raised and 80+ investments across 10+ European jurisdictions, they partner with founders and entrepreneurial management teams to accelerate growth and build highly specialized businesses.
A

Anthropic PBC

Anthropic is a public benefit corporation focused on ensuring that artificial intelligence (AI) technologies are developed and deployed in a safe and beneficial manner. Founded by a team of AI researchers and engineers, Anthropic is dedicated to addressing the challenges and risks associated with AI, while also harnessing its potential to improve lives. The company has made significant strides in AI research and product development, including the creation of Claude Opus 4.5, a state-of-the-art AI model designed to assist in various applications. In addition to its research efforts, Anthropic is launching a new tool called Anthropic Interviewer, which aims to gather insights on people's perspectives regarding AI. This tool is based on extensive research conducted with 1,250 professionals, highlighting the company's commitment to understanding public sentiment and fostering informed discussions about AI. With a strategic partnership with Snowflake worth $200 million, Anthropic is poised to bring agentic AI solutions to global enterprises, further solidifying its position as a leader in the AI sector.
Apcap

Apcap

Atlantic-Pacific Capital is one of the largest privately owned placement and advisory firms, having raised over $115 billion across 170+ mandates since 1995. The firm specializes in private equity, private credit, real estate, and capital solutions transactions.
Asantecapital

Asantecapital

Asante Capital Group is a leading independent global private markets placement firm founded in 2011. The firm specializes in private equity fundraising and advisory, with the senior management team having advised on over $100 billion in successful capital raisings across North America, Europe, the Middle East, and Asia-Pacific.
Athospartners

Athospartners

Athos Partners is a private equity placement agent focused on assisting mid-market fund managers with capital raising. The firm has closed 54 funds with a 100% success rate, securing on average 50% of new capital for clients through relationships with institutional investors across Europe and North America.
Baltcap

Baltcap

BaltCap is the most experienced and largest private equity fund manager dedicated to the Baltic region, specializing in buyout, growth capital, and infrastructure investments. With more than 25 investment professionals across Estonia, Latvia, Lithuania, and Poland, the firm focuses on building businesses that increase quality of life through responsible investment practices.
B

Baltisse

Baltisse is a Belgian investment company founded in 2007 by entrepreneur Filip Balcaen, specializing in private equity, real estate, and capital markets with a focus on entrepreneurship, operational excellence, and long-term value creation.
Berchwoodpartners

Berchwoodpartners

BerchWood Partners is a boutique global placement agency specializing in raising capital for private equity, venture capital, infrastructure, and alternative investment funds. With offices in New York and London, the firm partners with fund managers on long-term fundraising strategies across diverse sectors and geographies.
Berenberg

Berenberg

Berenberg is a leading European investment bank founded in 1590, offering wealth management, asset management, corporate banking, and investment banking services. With approximately 1,528 employees across 18 locations in Europe and the United States, the firm specializes in equity capital markets and private placements.
Calpapartners

Calpapartners

Calpa Partners is a global independent placement agent providing capital raising and strategic advisory services to private equity, real assets, and private credit fund managers. With offices in London, New York, and Chicago, the firm has advised on over 90 alternative asset funds since 2012.
Campbell Lutyens

Campbell Lutyens

Campbell Lutyens is the largest independent private markets advisory firm globally, with 300+ professionals across 15 offices providing fund placement, secondary advisory, and GP capital advisory services to leading fund managers and institutional investors worldwide.
Capeos

Capeos

CapEos is a London-based independent placement agent founded in 2013, specializing in fundraising for private equity and venture capital funds. The firm focuses on the "Double EM" niche—Emerging Managers in Emerging Markets—and has raised over $300 million from global investors.
Capman

Capman

CapMan is a leading private asset management company in the Nordic region with 35 years of experience. Managing €7.1 billion across real estate, infrastructure, natural capital, and private equity, the firm actively invests in 266 companies and assets as a responsible owner committed to sustainable value creation.
Castren

Castren

Castrén & Snellman is a full-service law firm based in Helsinki, specializing in mergers and acquisitions, dispute resolution, and business law. With over 300 employees and a history dating back to 1888, the firm serves clients across multiple industries with expertise in private equity, capital markets, banking, technology, and ESG matters.
Cfunds

Cfunds

c*funds is an independent placement agent specializing in fundraising for emerging General Partners (1st-5th vintage) across venture capital, private equity, and alternative assets. With 10 years of experience and relationships with over 500 global Limited Partners, the firm provides comprehensive primary fundraising, co-investments, and secondaries services.
Cohenco

Cohenco

Cohen & Co. Financial Advisory is an international financial advisory boutique specializing in insurance sector M&A and fund placement in Israel. Founded by former first-tier investment bankers, the firm has advised over 300 clients across EMEA, offering specialized expertise in insurance transactions and third-party marketing services.
Colmarcapital

Colmarcapital

Colmar Capital is a specialist placement agent with offices in Zurich, Paris, and London, providing fundraising advisory and investor introductions for mid-market private equity managers. The firm focuses on primary fundraising, co-investments, and GP-led secondary transactions.
Convero

Convero

Convero AG is a Swiss private equity placement agent founded in 2020, partnering with emerging and established GPs on primary fundraising, GP-led secondary transactions, and direct co-investments across European and US institutional investor networks.
Creatrust

Creatrust

Creatrust is a leading independent trust and corporate services firm based in Luxembourg, specializing in wealth structuring, fund platform solutions, and integrated administration services for corporates, fund managers, family offices, and high net worth individuals seeking to establish presence in Luxembourg.
Elisir

Elisir

Elisir Capital is an independent placement agent based in Switzerland that raises capital for private investment strategies. The firm works in partnership with growing managers across Europe, coaching them through the fundraising process while maintaining strong relationships with institutional investors and private capital sources.
Elkstone

Elkstone

Elkstone Partners is Ireland's premier alternative investments firm, specializing in private equity, venture capital, real estate, private credit, and hedge funds. Since 2011, the firm has served 400+ clients including private investors, high net worth individuals, and institutions.
Elmcapital

Elmcapital

Elm Capital is an independent private capital advisory firm specializing in fundraising and secondary market transactions for private equity, private debt, infrastructure, and real assets markets. Founded in 2004 and based in London, the firm maintains over 1,500 investor relationships across Europe and North America.
Elyplacepartners

Elyplacepartners

Ely Place Partners is a UK-based specialist adviser in alternative assets, providing secondary advisory, placement, and GP advisory services to private equity, credit, infrastructure, and venture capital fund managers and institutional investors worldwide.
Embarcaderoprivateequity

Embarcaderoprivateequity

Embarcadero Private Equity is a Madrid-based placement agent and fund manager specializing in bringing international private equity opportunities to Spanish investors. The firm partners with leading global managers including KKR, BC Partners, Pantheon, and Ardian, offering placement services, co-investment funds, and secondary transaction solutions.
Evercore

Evercore

Evercore is a leading independent investment banking advisory firm providing strategic advisory, capital markets advisory, private capital advisory and fundraising, restructuring, and wealth management services to corporations, institutions, and high-net-worth individuals globally.
First Avenue

First Avenue

First Avenue Partners is a leading global advisory and capital placement firm specializing in raising capital for private funds, private companies, and secondary transactions. Founded in 2006, the firm operates across private equity, infrastructure, real estate, and credit.
Fpi

Fpi

Fund Placement Israel (FPI) is a dedicated independent private equity placement agent serving Israeli institutional investors. The firm combines deep local market expertise with global private equity knowledge to provide effective capital raising and advisory services.
Fsncapital

Fsncapital

FSN Capital Partners is a Northern European private equity firm managing over €4 billion across multiple funds, with offices in Oslo, Stockholm, Copenhagen, and Munich. Founded in 1999, the firm focuses on control investments in growth-oriented companies within technical services, professional services, and distribution sectors.
Goldman Sachs

Goldman Sachs

The Goldman Sachs Group, Inc. is a preeminent global investment banking, securities, asset and wealth management firm serving corporations, institutions, governments, and individuals. The firm provides comprehensive financial advisory, capital raising, risk management, and investment services across markets worldwide.
Greenhill

Greenhill

Greenhill is a premier independent investment bank providing M&A advisory, financing and restructuring, and private capital advisory services to corporations, partnerships, institutions, and governments across major global markets including North America, Europe, Asia, and Australia.
Gulfequity

Gulfequity

Gulf Equity Partners is a UAE-based private placement advisory firm specializing in introducing institutional and professional investors across the Gulf region to select financial opportunities in private equity, private credit, venture capital, and alternative investments.
Harris Williams

Harris Williams

Harris Williams is a global investment bank providing M&A advisory and private capital services to clients worldwide. With approximately 540 professionals across North America, Europe, and Asia-Pacific, the firm helps unlock value through critical business milestones.
Hl

Hl

Houlihan Lokey is a premier global investment bank offering comprehensive financial advisory services including mergers and acquisitions, capital raising, financial restructuring, and placement agent services. Recognized as Placement Agent of the Year at the 2023 Private Equity Awards.
Hsfkramer

Hsfkramer

Herbert Smith Freehills Kramer is a leading international law firm with approximately 2,145 employees and $1.3 billion in annual revenue. The firm combines extensive scale in disputes and transactions with market-leading legal technology to address complex challenges facing clients globally.
Iberiscapital

Iberiscapital

Iberis Capital is a leading private equity and venture capital manager in Portugal, founded in 2017 by four experienced partners. The firm manages over €600M across innovation, growth, venture capital, and yielding investments with more than 1,300 investors.
Innoswan

Innoswan

Innoswan Capital Partners is a German placement agent specializing in raising capital for investment managers in real estate, infrastructure, private equity, and debt. With over a decade of experience, the firm provides strategic advisory and access to institutional investors across Europe, particularly in German-speaking markets.
Invaldainvl

Invaldainvl

Invalda INVL is a publicly-traded asset management group managing EUR 2 billion across alternative investments including private equity, real assets, and private debt, alongside traditional asset management and family office services across the Baltic States.
Iqeq

Iqeq

IQ-EQ is a leading global investor services group providing compliance, administration, asset, and advisory services to alternative asset managers, investment funds, institutional investors, and corporations across 25 jurisdictions worldwide.
Jasmincapital

Jasmincapital

Jasmin Capital is a French private markets specialist founded in 2011, advising management companies and investors on fundraising, secondary transactions, co-investments, and strategic initiatives across private equity, infrastructure, and private debt. Operating from Paris and Brussels with global reach.
Jefferies

Jefferies

Jefferies is a leading pure-play investment banking and capital markets firm serving institutional clients worldwide. The firm provides comprehensive advisory services including M&A, equity and debt capital markets, equities, and research across global markets.
Jseprivateplacements

Jseprivateplacements

JSE Private Placements is a fintech platform subsidiary of JSE Limited that connects private companies seeking capital with qualified investors across Africa. Operating as an authorized financial services provider, JPP facilitates over R12 billion in private investments through its digital marketplace.
Lazard

Lazard

Lazard is a company in the placement_agent sector. Limited information is currently available.
Lydian

Lydian

Lydian is an independent Belgian business law firm founded in 2001, operating from Brussels, Antwerp, and Hasselt. With approximately 120 employees including 85 lawyers, the firm combines transactional expertise and litigation skills to serve industry leaders across corporate, private equity, real estate, and technology sectors.
MAR advisors

MAR advisors

MAR Advisors is an Iceland-based independent corporate finance boutique providing M&A advisory, corporate advisory, and debt advisory services to corporates and institutional investors worldwide, with deep specialization in the global seafood and infrastructure sectors.
Marquee Equity

Marquee Equity

Marquee Equity is a UK-based investment banking firm founded in 2016 that specializes in fundraising for startups and funds, M&A advisory, and deal origination. The platform provides access to over 25,000 investment firms, 6,000+ angels, and has facilitated 900+ fund raises totaling over $3 billion in transaction history.
Mcamgroup

Mcamgroup

MCAM Group is a London-based independent placement agent providing institutional-grade fundraising services and secondary transaction advisory for buyout, private debt, growth equity, and venture capital general partners globally.
Mmlcapital

Mmlcapital

MML Capital Ireland is a private equity firm dedicated to partnering with ambitious founders and managers on the island of Ireland, managing €400 million across 25 companies with offices in Dublin, London, Paris, and New York.
Monument Group

Monument Group

Monument Group is a leading global independent placement agent and secondaries advisory firm serving general and limited partners across private equity, real estate, and alternative investments with comprehensive capital raising and liquidity solutions.
Moraviacapital

Moraviacapital

Moravia Capital is an independent placement agent specializing in fundraising for alternative asset managers. With offices across seven countries, the firm connects general partners with institutional investors throughout Europe, the Middle East, Africa, and Asia Pacific.
Nazca

Nazca

Nazca Capital is a Madrid-based private equity firm founded in 2001, managing over €500 million across seven funds. The firm specializes in partnering with Spanish family businesses and management teams to execute ambitious growth projects, having completed 107 transactions with a 91% focus on family-owned companies.
Nordic Capital

Nordic Capital

Nordic Capital is a leading international private equity investor with over 35 years of experience building market-leading businesses across Europe and beyond. With €33 billion in assets under management and 13 funds raised since inception, the firm specializes in healthcare, technology & payments, financial services, and industrial sectors.
Nordlink

Nordlink

Nordlink Capital is a specialized placement agent focused on the Nordic markets, facilitating capital introductions to over 120 institutional investors across Sweden, Finland, Denmark, and Norway. The firm serves asset managers, private equity funds, and corporates seeking M&A transactions.
PJT Partners

PJT Partners

PJT Partners is a premier global advisory-focused investment bank offering strategic advisory, restructuring, and placement agent services through PJT Park Hill. With nearly 1,000 professionals across the Americas, Europe, and Asia, the firm provides independent advice and bespoke capital solutions to clients worldwide.
Pantheon

Pantheon

Pantheon is a global private markets investment firm managing $82 billion across private equity, real assets, infrastructure, real estate, and private credit, serving over 1,000 clients worldwide with specialized investment strategies spanning the full investment lifecycle.
Picton

Picton

Picton is an independent investment firm founded in 2011 that serves high-net-worth individuals and institutional investors throughout Latin America. The firm specializes in placement agent services for alternative assets and mutual funds, plus multi-family office wealth management across Chile, Colombia, Mexico, Brazil, and Costa Rica.
Piexton Capital

Piexton Capital

Piexton Capital is a London-based placement agent and strategic capital partner serving specialist long-only, alternative, and digital asset managers. The firm facilitates access to institutional investors and family offices across the UK, Europe, and Southern Africa while supporting large-scale infrastructure opportunities in Africa's energy transition sector.
Placement

Placement

Baltisse is a Belgian investment firm combining private equity, real estate, and capital markets expertise with a distinctive entrepreneurial approach. Founded in 2007 by industrial entrepreneur Filip Balcaen, the firm emphasizes speed, trust, and owner-operator mindset across its investment activities.
Platypuspartners

Platypuspartners

Platypus Partners is a boutique placement agent founded in 2017, specializing in capital raising for lower mid-market private equity, venture capital, and niche secondaries funds. With offices in London and Stockholm, the firm leverages deep European investor networks to connect institutional capital with fund managers across North America, Europe, and Asia.
Polaris Investments

Polaris Investments

POLARIS is a fully regulated European placement agent with offices in Zurich and Vaduz, specializing in marketing and fundraising services for private markets managers. Since 2008, the firm has raised capital for alternative investment managers across private equity, private debt, real assets, and liquid alternatives.
Prescus

Prescus

Prescus Capital is a boutique financial advisory firm specializing in private capital markets across Europe. Operating from Zurich and London, the firm provides placement agency services, corporate finance advice, and fund placement for growth equity to pre-IPO transactions.
Probitas Partners

Probitas Partners

Probitas Partners is an independent global advisory and alternatives placement firm that partners exclusively with sponsors seeking to raise institutional capital across private equity, private credit, and real assets markets.
Pwpartners

Pwpartners

Perella Weinberg Partners is a leading independent global advisory firm specializing in M&A, capital markets, restructuring, and strategic advice to corporations, financial sponsors, governments, and sovereign wealth funds across multiple continents.
Questfundplacement

Questfundplacement

Quest Fund Placement is a UK-based placement agent specializing in raising funds for European mid-market private equity and private debt managers. The firm emphasizes long-term partnerships, offering ongoing advice, support, and investment to transform their partners' businesses.
Reach Capital

Reach Capital

Reach Capital is an independent fundraising and strategic advisory firm specialized in private markets, offering primary fundraising, liquidity solutions, private wealth solutions, and strategic advisory services to ambitious GPs and LPs globally.
Rede Partners

Rede Partners

Rede Partners is a leading private markets specialist partnering with top-tier GPs across primary fundraising, capital solutions, and strategic advisory. With over 150 professionals in six global locations, the firm has raised over €130 billion and closed more than 100 funds over fourteen years.
Renatus

Renatus

Renatus Capital Partners is a Dublin-based boutique private equity firm founded in 2014 that invests €3-15 million in Irish and UK companies. The firm takes minority or majority stakes in high-growth SMEs, providing capital, strategic guidance, and operational support with 3-7 year holding periods.
Rewire

Rewire

Rewire Partners is a UK-based multidisciplinary strategic advisory firm specializing in capital raising, investor relations, and strategic advisory services for alternative asset managers. The firm has advised 130+ funds from 27 countries across multiple strategies.
Rouxcapital

Rouxcapital

Roux Capital is an independent, execution-driven advisory firm based in Paris focused exclusively on private equity primary fundraising and secondary transactions across Europe. The firm combines deep M&A and private equity expertise to serve institutional investors globally.
Selinus Capital

Selinus Capital

Selinus Capital is the leading placement agent for real estate funds in Germany, connecting international fund managers with German-speaking institutional investors. Founded in 2007 and based in Frankfurt, the firm specializes in raising capital for real estate and private debt funds.
Sierracapital

Sierracapital

Sierra Capital is a specialized placement agent founded in 2018, focusing on alternative and private market investment solutions for the German institutional investor market. Based in Frankfurt, the firm provides strategic fundraising services and acts as a trusted local representative for international asset managers.
SogneStrategies

SogneStrategies

Sogne Strategies is a Nordic placement agent based in Oslo, Norway, specializing in connecting alternative investment managers with institutional investors across the Nordic region through tailored capital-raising strategies and long-term relationship building.
Stifelinstitutional

Stifelinstitutional

Stifel Institutional operates Eaton Partners, one of the world's largest capital placement agents and fund advisory firms, having raised over $130 billion for alternative asset managers across private equity, real estate, infrastructure, and credit strategies.
Stonemountain Capital

Stonemountain Capital

Stone Mountain Capital is a London-based alternative investment placement agent and advisory boutique serving institutional investors globally with capital raising, structuring, and research across hedge funds, private equity, venture capital, private debt, real estate, and fintech. The firm manages $62.9 billion in Assets under Advisory.
Summit Crest

Summit Crest

Summit Crest Capital Management Group is a UK-based investment firm specializing in risk hedging, private wealth management, and equity research. The firm provides tailored financial strategies designed to preserve and grow capital while minimizing market volatility exposure for individuals and institutional clients.
Topcappartners

Topcappartners

TopCap Partners is an alternative asset advisory firm providing capital introduction and fund placement services to private equity and hedge fund managers globally, with a primary focus on European institutional investors and top-tier fund managers.
Trinity Group

Trinity Group

Trinity Group is a London-based placement agent specializing in alternative asset origination and distribution in the Middle East. Since 1996, the firm has raised over $12 billion for institutional fund managers across private equity, venture capital, infrastructure, and real estate.
Tritonlake

Tritonlake

TritonLake is a technology-driven platform that intelligently connects alternative investment sponsors with institutional investors worldwide. Founded in 2015, the firm leverages proprietary machine learning and behavioral science to streamline capital raising and investment origination across private equity, venture capital, and real estate.
UBS

UBS

UBS is a global financial services firm offering comprehensive wealth management, investment banking, and asset management solutions. Through its Private Funds Group, established in 1998, UBS serves as one of the largest placement agents globally, specializing in private equity, infrastructure, and secondary market advisory.
Valerycapital

Valerycapital

Amsterdam-based institutional placement agent and advisory firm specializing in primary fundraising, secondary transactions, and strategic advisory for private equity and private debt funds. Positioning itself as the #1 Benelux Private Equity Placement Agent since 2009.
Victoriapartners

Victoriapartners

VICTORIAPARTNERS is a specialized real estate investment banking boutique founded in 2013, serving the DACH region and broader European markets. The firm has completed over 70 transactions totaling more than €50 billion and raised over €3 billion in institutional capital for private real estate investment vehicles.
Whrcapital

Whrcapital

WHR Capital is a specialized placement agent focused on helping emerging fund managers raise capital across private equity, venture capital, private credit, real estate, and other alternative asset classes. Founded by Will Riedlinger, the firm leverages extensive institutional investor relationships across the United States and Canada.
Worthwhilecap

Worthwhilecap

Worthwhile Capital Partners is a Stockholm-based placement agent specializing in thematic sustainable investments for private sector assets. Founded in 2019, the firm connects Nordic and European institutional investors with large-scale investment funds focused on environmental and social impact.

Each of these top private equity placement agents brings unique strengths to the fundraising process.

How Private Equity Placement Agents Work

Six-phase engagement process spanning 9-18 months

Private Equity Placement Agent Fee Structures

Compensation models and total cost analysis

Standard Fee Ranges

Large-cap funds ($1B+) 1.5-2%
Mid-market funds ($250M-$1B) 2-2.5%
Smaller funds ($100M-$250M) 2.5-3%
First-time funds and specialized strategies up to 3-3.5%

Retainer Models

Retainer + Success Fee

Monthly Retainer: $25,000-$75,000

Success Fee: 1.5-2.5%

Period: 6-12 months

Retainer credited against success fees at closing

Pure Success Fee

Monthly Retainer: None

Success Fee: 2-3%

More common for established managers with strong track records

Example: $500M Fund

~$13.2M (2.64%)Total Cost

How to Select the Right Placement Agent

Six key criteria for choosing optimal fundraising partner

1

LP Relationships and Network Depth

Evaluate the placement agent's LP relationship network breadth, relationship quality, strategy-specific expertise, geographic coverage, and recent fundraising success. Strong agents facilitate introductions to decision-makers rather than junior analysts.

2

Strategy and Sector Expertise

Consider whether the agent specializes in your investment approach, has experience with comparable fund sizes, understands relevant industries, and can guide emerging versus established managers.

3

Competitive Positioning Capabilities

Evaluate market intelligence regarding competing funds, ability to develop differentiation narratives, understanding of LP priorities, and quality of sample fundraising materials.

4

Team Quality and Engagement Model

Examine senior partner participation, team backgrounds, concurrent mandate capacity, personal rapport, and responsiveness during pitch phase.

5

Track Record and References

Request recent fundraise lists, conduct 3-5 GP reference calls about responsiveness and LP access, inquire about unsuccessful campaigns, verify regulatory standing via FINRA.

6

Fee Structure and Economics

Compare compensation against market standards, review unusual provisions, understand expense policies, clarify GP-sourced commitment treatment, confirm timeline extension protocols.

Red Flags to Watch

Vague LP relationship descriptionsJunior-led execution teamsBandwidth constraintsWeak reference feedbackUnrealistic projectionsRegulatory compliance issues

Private Equity Placement Agent Market Trends 2025

Eight major trends shaping the industry

01

Consolidation and Scale Advantages

Top 10 firms now control 60-70% of capital raised through placement agents, with ongoing acquisitions driving market concentration while boutique specialists maintain niche positions.

02

Increased LP Selectivity

Limited partners have become more selective, reducing average GP portfolios from 80-100 relationships to 50-70, with extended due diligence timelines stretching from 3-4 months to 6-9 months.

03

Evolving Fund Structures

Placement agents are adapting to new vehicles including continuation funds, evergreen structures, co-investment platforms, ESG-focused strategies, and private credit offerings.

04

Geographic Expansion

Cross-border fundraising is growing, with Asian sovereign wealth funds and Middle Eastern investors becoming critical capital sources, necessitating specialized international expertise.

05

Technology Investment

Leading firms are developing proprietary LP databases, advanced analytics for prospect identification, virtual data rooms, and portfolio monitoring systems.

06

Regulatory Complexity

Placement agents navigate SEC enforcement, FINRA oversight, international requirements like MiFID II, and enhanced AML/KYC procedures.

07

Emerging Manager Dynamics

First-time funds face longer fundraising periods (18-24 months) and require anchor investors, with specialized emerging manager programs from large LPs providing dedicated pools.

08

Fee Pressure and Value-Added Services

Firms are expanding offerings to include post-fundraising LP relationship management, strategic advisory, portfolio exit assistance, and market intelligence.

Why Private Equity Funds Use Placement Agents

Strategic advantages of professional fundraising support

Institutional LP Access

Direct relationships with hundreds of institutional limited partners including pension funds, sovereign wealth funds, insurance companies, endowments, and foundations that would take years to develop independently.

Market Intelligence

Real-time insights on LP allocation preferences, competitive fundraising landscape, market terms, and investor sentiment that inform optimal positioning strategies.

Professional Credibility

Engagement with reputable placement agents signals institutional quality and seriousness to prospective LPs, particularly critical for emerging and first-time managers.

Time Efficiency

Parallel LP outreach and meeting coordination compresses fundraising timelines from 18-24 months to 9-15 months, allowing GPs to focus on portfolio management.

Materials Excellence

Professional-grade fundraising materials including PPMs, presentations, and DDQ responses that meet institutional standards and effectively communicate investment thesis.

Regulatory Navigation

Expert guidance on SEC regulations, marketing restrictions, cross-border compliance requirements, and legal documentation that mitigate fundraising risks.

Frequently Asked Questions

What percentage of private equity funds use placement agents? +

Approximately 40-60% of all private equity fundraises involve placement agents. The percentage varies significantly by fund size and manager experience. First-time and emerging managers use placement agents in 70-80% of cases, while established mega-funds ($5B+) often fundraise without placement support. Mid-market funds ($250M-$1B) represent the sweet spot where placement agents provide maximum value.

How much do placement agents typically charge? +

Placement agent fees generally range from 1.5-3% of total capital raised, with the specific percentage depending on fund size, strategy, and GP track record. Large-cap funds ($1B+) typically pay 1.5-2%, mid-market funds pay 2-2.5%, and smaller funds or first-time managers may pay 2.5-3%. Many engagements also include monthly retainers of $25,000-$75,000 that are credited against success fees at closing.

Should first-time fund managers hire a placement agent? +

First-time fund managers almost always benefit from placement agent engagement. Without established LP relationships or fundraising track records, emerging managers face significant challenges accessing institutional capital. Placement agents provide credibility, LP access, fundraising expertise, and professional materials that dramatically improve success probabilities. However, first-time managers should ensure they have a compelling investment thesis, relevant team experience, and realistic fund size expectations before engaging a placement agent.

How long does a typical fundraise take with a placement agent? +

A typical institutional fundraise with a placement agent runs 9-18 months from initial engagement to final close. Established managers with strong track records can often complete fundraises in 9-12 months, while first-time managers or complex strategies may require 15-18 months. The timeline includes 6-8 weeks for materials development, 12-16 weeks for roadshow activity, 8-12 weeks for due diligence, and 4-8 weeks for final closing. Market conditions, fund size, and LP appetite significantly impact actual timelines.

Can fund managers negotiate placement agent fees? +

Placement agent fees are negotiable, particularly for established managers with strong track records or large fund sizes. GPs can improve negotiating leverage by soliciting proposals from multiple placement agents, demonstrating existing LP relationships, or offering repeat engagement opportunities. However, fees should not be the primary selection criterion - the quality of LP relationships, team expertise, and proven track record matter far more than modest fee differences.

Do placement agents guarantee fundraising success? +

No reputable placement agent guarantees fundraising success. While top placement agents achieve 85-95% success rates for established managers with strong track records, outcomes depend on numerous factors including fund strategy, team experience, market conditions, and competitive dynamics. First-time funds face significantly lower success probabilities (40-60%). GPs should be wary of placement agents making unrealistic promises about fundraising timelines or commitment amounts.

What is the difference between a placement agent and a broker-dealer? +

Most placement agents are registered as broker-dealers with FINRA (in the U.S.) or equivalent regulators internationally. The broker-dealer registration provides legal authority to solicit investments and receive transaction-based compensation. Some placement agents operate within larger investment banks that have broker-dealer licenses, while others are independent broker-dealers focused exclusively on private fund placements. The regulatory registration ensures compliance with securities laws and investor protection rules.

When should a fund manager start talking to placement agents? +

Fund managers should begin placement agent conversations 9-12 months before their target fundraising launch. This timeline allows for comprehensive agent selection (2-3 months), materials development (2-3 months), and strategic planning before active LP outreach begins. Starting too early risks stale materials or market positioning, while starting too late creates time pressure and may force suboptimal agent selection.

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